Theo brings three years of hands-on social media management and marketing experience — and the receipts to back it up. Multiple posts over a million views, growing accounts from zero, running Meta ads that actually convert. He's not teaching theory. He's teaching exactly what he's already pulled off.

I'm Gemma, and I bring the business side. I've spent years running my own businesses and know what it actually takes to keep things moving. I'm the one making sure everything runs properly behind the scenes so Theo can focus on the craft.

Together we cover both sides of the problem most small businesses run into — the strategy and systems to run well, and the content and social media know-how to actually get seen.

We started Rad Media because we kept seeing the same thing: cool businesses with real personality getting completely lost online. Either they didn't have the time, or the agency they hired made them sound like everyone else. That's the gap we're here to fill — real work, done properly, for businesses worth talking about.