How to Batch a Month of Content in 2 hours
Most people think posting consistently means filming every single day. It doesn't. It means filming everything at once and spacing it out.
I teach founders to do this all the time — batch a month of content in one go so you're not wasting your life filming every day. But I'd never actually sat down and done a full batch day by myself. So I filmed my first one, fumbles and bad takes and all, and left them in. This post pulls out the tips from that video, plus a few things I learnt doing it for the first time. You can watch the whole thing at the bottom.
Watch the full video here: https://www.youtube.com/watch?v=9F5aQiwFsHU
The tips
Consistency is one batch day and a schedule.
It isn't daily discipline. You film everything in one sitting and let it go out over the next few weeks. You don't need to post every day — you need one batch day and a calendar. That's the bit most founders never try, and it's exactly what makes posting sustainable instead of something that drains you.
Your first take is a warm-up.
The first pancake gets binned, and filming is exactly the same. Your first take isn't a waste of time — it's the thing that makes take two much better. So stop trying to nail take one. Burn a throwaway on purpose, get it out of your system, then do the real one. I didn't even redo my first video from the shoot. It's rough, and that's the point.
Give your hands a job.
If you don't know what to do with your hands on camera, you're thinking about the wrong thing. Stiff hands means your brain is thinking about you instead of the thing you're actually talking about. The fix isn't some perfect hand position — it's giving them a job so your head's free to talk. Hold something, point at stuff, grab a coffee. No one's watching your hands anyway. They're watching to see if you actually believe what you're saying.
Use bullet points, not a full script.
The reason you freeze on camera isn't your nerves, it's your script. Writing it out word for word makes you sound robotic, and the second you lose your place you freeze. The easier way to sound human is three to five bullet points per video — take a look at the points, then just talk through them like a person. That said, if a full script is the only thing that gets you filming, do that at first. Getting on camera is the only thing that matters at the start. Just don't stay there. The goal isn't no script, it's not needing one, and that comes with practice.
Film the video once, then test three hooks.
The hook is the only thing deciding whether anyone watches the rest of your video, and most people write one and pray it works. Don't. Film the video once, be happy with it, then film three different hooks and test them. Same video, three openers, and you find out which one actually pulls people in. Your best hook is almost never your first guess.
Talk to one person, not everybody.
Your content feels stiff because you're trying to talk to everybody. Before you hit record, name one real person you know — a client, a mate, one imaginary friend — and just talk to them. Your shoulders drop, you relax, and you sound like an actual human talking to an actual human. That's the difference between an ad nobody watches and a chat people stick around for.
Don't try to film 30 videos in one go.
This is where most people get a batch day wrong. They try to film 30 videos, it's horrendous, they burn out, and they never do a batch day again. Keep it simple. Work out how many videos you can actually handle in a sitting and go with that. Even if you walk away with one long-form video and five reels, that's a win you'll actually repeat.
Build in a costume change.
I started my video wearing 10 shirts and took one off after every point. Two reasons. Costume changes across a batch day make your feed look like you filmed on ten different days when it was really one sitting, one chair. And wearing ten shirts is weird enough that people wonder why, which keeps them watching to the end. Build one little unexplained thing into your content — a question, a gag, something odd — and let people stay for the answer.
One long-form video becomes ten reels.
I didn't film ten reels. I filmed one long-form video and cut it into ten, because every point in it can stand alone as a reel. That's the real payoff of a batch day. One shoot gives you one long-form video, ten reels, and countless other stuff on top — you can turn the points into a PDF, or turn every reel into its own blog post. You don't have to choose between long-form and short-form. Film the long one properly and the shorts are already in there.
Know when to stop.
When you start muddling your words, getting tired and losing focus, that's the moment a batch day should finish. Pushing past that point is where the quality drops and where you start hating the whole process. Find your number and stop there.
What I learnt doing my first one
It's much harder than you think once that record button's on. Something about it just gets weird and you get nervous. I've got nearly four years of social media management behind me and I'd still never been the one in front of the camera.
That was kind of the point. We wanted to learn in public — the exact same thing we tell our founders to do. So I left the fumbles in instead of redoing every take until it was clean. If you watched me stumble through mine and thought "maybe I can do the same," that's exactly it. Nobody's good on take one. You don't get good and then start. You start, and getting good is what happens while you do it.
Done is better than perfect.
If you're struggling on socials and want someone to take a look, we're giving out free First Impressions Audits — we'll show you exactly what people see when they land on your page and the quickest wins you can make today. Completely free!
Watch the full batch day here.
